US film studio Warner Brothers is making its first foray into Bollywood with a movie called Made In China.
It will also mark the first time that a Hindi-language film has been filmed in China.
Hollywood studios are keen to make in-roads into the Bollywood market, as their films only account for 8% of the market in India, according to Variety.
Made In China will feature action star Akshay Kumar as a Mumbai cook who is mistaken for a kung-fu hero.
Nikhil Advani will direct the film, which starts shooting in January.
It will also star model-turned-actress Deepika Padukone.
'Excited and proud'
It is not yet known if any Chinese actors will be cast or what the budget is.
Producer Ramesh Sippy told trade magazine Variety that the venture had brought the "globalisation of Indian cinema closer to reality".
Blaise Fernandes, manager of Warner Brothers Entertainment India, said they were "excited and proud" of the project.
"We will do everything in our power to make a well-crafted, popular and successful Indian film," he said.
Hollywood's other projects in India include upcoming Sony film Saawariya, to be directed by Devdas film-maker Sanjay Leela Bhansali.
Bollywood is the name given to the Mumbai-based Hindi-language film industry in India. About 14 million Indian people go to the cinema every day.
Bollywood movies regularly make the box office top 10 in the UK.
No comments:
Post a Comment