Shah Rukh Khan's Rab Ne Bana Di Jodi has brought some respite to the Hindi film industry, which has been hit by the global meltdown and the terror strikes in Mumbai, says filmmaker Pritish Nandy. And he predicts that Ghajini and Chandni Chowk To China (CC2C) would further change the mood.
According to him, the financial crisis and the terror strikes have badly hit the film business. "Advertising is down by 50 percent, so are sponsorships. Even the Twenty-20 (cricket) had to be cancelled. Distributors are hesitant to pick up movies because they are wary of theatrical attendance.
"However, there is a possibility that this could change with the films that are about to hit the theatres. Shah Rukh's Rab Ne Bana Di Jodi has already done reasonably well. It has brought some people back to the halls. Next we have Aamir Khan's Ghajini and Akshay Kumar's Chandni Chowk To China - both are being touted as big hits. If they do well, the entire mood will
change," Nandy of Pritish Nandy Communications (PNC) told us.
He said that movies on the 26/11 terror attacks could be made, but not right now. "That would look very insensitive". Does he have any such plans? "Certainly not now. We may consider the idea when we are more removed from the immediacy of the pain and anger. Right now, like most Mumbaikars, I am licking my wounds."
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